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The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those we felt fitted the criteria of innovation and success over the past decade, we've now finalised the shortlists for voting.
The closing date for voting in the BR Hall of Fame, created to recognise innovation and achievement in the advertising, media, marketing and communications industries, has been announced and a new nomination added.
O2's Priority Moments app has stormed the BR app chart ahead of new entries including The Sun Dream Team and Channel 4 News.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
ITV's recently released 'This Morning Food' app features among a crop of new entries in this week's BR branded app chart.
