09 May 2013
| by Staff
Comedian Russell Kane has been named as host of the Rev Awards 2013, taking place on 17 May.
Marketing, in collaboration with social media agency Jam, set an exam for marketers and agencies to test what they would do in certain social media situtations. Here we pull out some of the best and more questionable answers to the longer scenario-based questions. Do you agree?
Earlier this year, Marketing, in collaboration with social media agency Jam, devised a social media exam to put marketers and agencies to the test.
19 Apr 2013
| by Chloe Smith
The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
06 Mar 2013
| by Rachel Barnes
Brands: do you know your Facebook and Twitter from your Vine and Pinterest? How would you deal with controversy on social media? Take the challenge and improve your online stature.
07 Feb 2013
| by Helen Edwards
Measurement is a marketing essential, but 'vanity metrics' help no one. What's needed is a system that leads to action and adds value for customers.
In 2002, Google launched '20% time', encouraging engineers to spend a fifth of their time working on innovation projects beyond their day-to-day tasks.
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
13 Nov 2012
B Q has released a Christmas TV spot created by McCann London, set to be the agency s swansong on the business, that aims to encourage consumers to decorate their homes with family and friends in time for the big day. The ad features a mum and dad carefully putting the finishing touches to their home...
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.