MBNA seeks digital shop for strategy revamp
30 Mar 2007 | by Jennifer Whitehead
LONDON - The credit card company MBNA is looking to draw up a roster of digital agencies as it looks to overhaul its UK customer acquisition strategy.
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Admiral Insurance reviews £7m media
30 Mar 2007 | by Ian Darby
Admiral Insurance, the parent of the Elephant.co.uk, Diamond, Confused.com and Admiral insurance brands, is reviewing its £7 million media planning and buying account.
Online share of UK ad market now twice global average
30 Mar 2007 | by Danielle Long
Online advertising spend has broken the £2 billion mark, with the sector securing 11.4 per cent of advertising revenue in the UK last year.
New-Business Rankings: 30 March 2007
30 Mar 2007
Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained (pounds m) (pounds m) (pounds m) CREATIVE AGENCIES 1...
Miller Bainbridge appoints Fox as client partner
29 Mar 2007 | by Alex Donohue
LONDON - Miller Bainbridge has appointed Victoria Fox, head of account management at Partners Andrew Aldridge, as client partner.
Scottish Catholic International Aid Fund to target lapsed donors
28 Mar 2007 | by Alex Donohue
LONDON - Overseas development charity Scottish Catholic International Aid Fund is to target lapsed donors via a BD-NTWK created campaign over Easter.
Microsoft eyes $2bn deal to buy DoubleClick
28 Mar 2007 | by Alex Donohue
LONDON - Microsoft is one of the buyers being tipped to buy online ad firm DoubleClick, which has been put up for sale by its owners.
Coke targets teens with web currency scheme
28 Mar 2007 | by Ed Kemp
Soft-drinks giant Coca-Cola is gearing up for the launch of a high-profile loyalty scheme aimed at the teenage market in Europe.
Gyro International to acquire Manchester-based B2B agency
27 Mar 2007 | by Alex Donohue
LONDON - Integrated agency Gyro International is in advanced negotiations with Cicero Marketing Communications about acquiring the B2B agency.
Direct marketing league tables detect shift to digital
27 Mar 2007 | by Staff
LONDON - In the past 12 months there has been an acceleration in the shift in focus by direct marketing agencies from mail to digital work, according to Marketing's exclusive league table of direct marketing agencies.
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