Times Online broadens appeal with business relaunch
05 Dec 2003 | by Jennifer Whitehead,
LONDON - The Times Online is relaunching its business channel to provide information by industry sector and broaden its appeal to the business audience.
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LONDON - Abbey National is reviewing its digital creative advertising account and is holding a pitch, which is being conducted through the AAR.
LONDON - The Times Online is relaunching its business channel to provide information by industry sector and broaden its appeal to the business audience.
Barclaycard is attempting to combat online credit card fraud by creating a database of prospective business customers, whom it will target with an SMS campaign. Responsive ads in national press, at train stations and on London taxis will target blue-chip businesses and small and medium-sized enterprises,...
LONDON – Advertisers will be able to target high net worth users via the London Stock Exchange with the launch of an extensive service for advertisers on the LSE website, which will be relaunched in early 2004.
Nationwide Building Society has launched a web site at www.nationwide.co.uk/cashmatters to give 14- to 19-year-olds help in managing their finances.
Birmingham Midshires' savings and investments division has briefed DLKW Dialogue to create an online test campaign for its Telephone Plus account. It aims to find out whether online advertising can acquire new customers for a telephone-only savings product cost-effectively.
LONDON - The Financial Times is hoping to encourage more paid subscribers to FT.com by replacing its free email news service with a premium version, including market updates from the highly regarded Lex business column.
LONDON - Channel 4 has launched a financial website where viewers can log on to find ways of improving their finances.
LONDON - Norwich Union is backing its 'Quote me happy' television campaign with online advertising promoting nine core insurance products.
Loans.co.uk, the online credit broker, has appointed Drayton Bird to advise it on its marketing strategy. Bird will work in conjunction with the company's marketing agency, Iceberg. Last year, Bird advised the company on how to improve its direct marketing.