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Abbey National's online bank Cahoot is returning to TV advertising after an 18-month break with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands for and its benefits. Each ad is made up of a series of vignettes which aim to show how Cahoot is better...
Egg, the internet bank owned by Prudential, has announced that it broke even in the month of November, boosting its chances of achieving its target to be profitable for the last quarter of 2001. The company has attracted 129,300 extra customers since the start of October giving it a total customer...
LONDON - Zenith Optimedia's latest advertising spend survey predicts another difficult year for the industry, with a recovery emerging later in 2002.
LONDON - A US bankruptcy court will rule today whether Excite@Home will be shut down, leaving more than one third of US broadband users without a service.
Yahoo! and FIFA, the world governing body of football, have announced that Budweiser and MasterCard International have signed up as the first global marketing partners of FIFAworldcup.com, the official website of the 2002 FIFA World Cup.
LloydsTSB Insurance has kicked off its first marketing activity for Screentrade, the online insurance broker it bought from software giant Misys last July. It is running an internet-only campaign that attempts to position the Screentrade brand as a consumer champion striving to provide...
LONDON - Bankrupt ISP Excite@Home faces closure by Friday unless rescue talks with cable companies produce results.
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from the Finnish Federation of the Brewing Industry, Volkswagen, Miller Lite, Egg and Sundown.
Rank Site Address Latest monthly page impressions (millions) 1 Wall Street Journal wsj.com 52.1 2 FT.com ft.com *43.5...
PR Newswire has formed an alliance with Thomson Financial to deliver joint services to the investor relations sector. The deal is the first between the two companies and includes a link-up between PR Newswire's webcasting capabilities with Thomson's First Call network. The network...
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