NEWS: PR EUROPE
13 Dec 1996
ATHENS: Novartis hires Publicom H&K
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CAMPAIGNS: research; Media revels in this info illness
13 Dec 1996 | by JOANNA MENDA
Client: Reuters Business Information International (RBI) PR Team: Firefly Communications Campaign: Dying for Information? An Investigation in to the Effects of Information Overload Cost: pounds 50,000 Timescale: Spring 1996 - ongoing
MARKETING ON LINE: Web site first for S&P team
24 Oct 1996
Save & Prosper has become the latest financial services brand to try its luck on the World Wide Web. Keith Civval, managing director of Save & Prosper Direct, has a pounds 100,000 budget to put into Web development over the coming year, and the first efforts from his creatives can be found at http://www.prosper.co.uk.
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