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HSBC-owned bank First Direct has relaunched its customer website, as it moves to increase its online dialogue with consumers.
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show with Pat Sharp as part of its push to increase awareness of its private health insurance services.
A marketer asked to produce a campaign guaranteed to 'go viral' is a marketer under pressure. There are options, however, says Will Harris, including a last-ditch attempt to talk your boss down from the ledge.
RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank
Nationwide is launching a credit card called Select, with an integrated campaign positioning it as the only card customers need in their wallet.
Barclays is readying a marketing campaign to promote the launch of its Pingit app, which it claims is Europe's first person-to-person service for sending and receiving money using mobile phones.
Insight into the social media performance of the Royal Bank of Scotland over the past five months.
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a deal brokered by Havas Media International.
Aleksandr Orlov's loyal sidekick, Sergei, almost gets fired in the latest TV ad in VCCP's Comparethemarket.com campaign.
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