Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
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Some big brands are switching their spend away from online display advertising as social media comes to the fore.
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
Online advertising has long been seen as the saviour of the advertising industry, but times are tough.
NEW-BUSINESS RANKINGS: 1 AUGUST 2008 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained (pounds m) (pounds m) (pounds m) CREATIVE ACCOUNTS...
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
LONDON - In the past 12 months there has been an acceleration in the shift in focus by direct marketing agencies from mail to digital work, according to Marketing's exclusive league table of direct marketing agencies.