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Coca-Cola, GlaxoSmithKline and L'Oreal want global digital networks. Good luck finding one, Larissa Bannister says.
LONDON - Cosmetics giant Coty has launched an online viral game to encourage teenage girls to interact with its newly designed website for its Ex'clama'tion fragrance range.
L'Oreal is seeking an agency to handle global online marketing across all of its brands.
LONDON – Jamie Oliver is hoping to inspire a nation of food and gadget enthusiasts with the launch of his first invention, the Flavour Shaker, which is supported by a £1m media and in-store campaign.
LONDON - Boots, the high street retailer, has launched an interactive television campaign to help push Christmas sales via the red button.
LONDON - GlaxoSmithKline has called a pitch for the direct marketing business for its smoking cessation brand Niquitin CQ.
LONDON - Hair-styling brand Brylcreem has hired Meme as its digital agency, with a brief to revamp its website and handle online advertising.
LONDON - Craik Jones Watson Mitchell Voelkel has strengthened its relationship with Diageo by winning the brief to handle the wine brand Piat d'Or's first customer relationship marketing activity.
LONDON - Coca-Cola has hired AKQA as its global digital agency for what insiders are describing as one of the biggest online assaults by an FMCG brand.
Last week's Campaign Digital Awards shon a spotlight on the industry's creative strengths and weaknesses.
