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Dennis Publishing has confirmed plans for a women s glossy, which aims to tap in to the growing home shopping market, estimated to be worth pounds 13 billion by 2002.
Initiative Media has bagged the centralised media planning and buying account for the National Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis and Universal McCann to take the estimated pounds 4 million task, which had previously been handled by several...
Trillion. It s a real boy s-toy of a word - a billion K - it s also the number of US dollars that IDC predicts the internet economy will be worth by 2001. Which is doubtless why everyone s looking to carve a slice of that sticky-portal pie and may explain the recent surge of interest in sites that offer...
I m a sad and lonely earthworm. So sad and lonely and blue. Having said that, I m probably the only slimy, hermaphrodite, dirt-gobbling, animatronic member of the Oligochaeta family capable of pulling off an even passable impersonation of Perry Como. Oh, and I m starring in the best commercial on television....
Dennis Publishing is to launch its first glossy women s title in February 2000, and has recruited Rachel Shattock, who edits NatMags M, as editor.
When the Americans started going into space, they realised their astronauts needed a way of recording data while inside the space capsule.
Boots is set to launch a major online initiative in the next two weeks, with a health and beauty site offering information and transactions.
1900 - Coca-Cola is introduced to the UK by Charles Howard Candler, the son of the company s founder.
Ogilvy & Mather Europe has appointed Paul Smith as its new creative director. Smith, 50, was most recently international executive creative director at Grey.
The Perfume Shop, a discount fragrance retailer, has hired Atlas Advertising to create its first ad campaign.
