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NEW MEDIA: Lever builds net links

19 Dec 1998 | by IAN DARBY

Unilever subsidiary Lever Brothers is understood to be developing a strategy to extend the positioning of key brands Persil, Persil Colour, Persil Washing-Up Liquid and Jif on the internet.

NEW MEDIA: Body Shop overhaul

03 Dec 1998 | by LISA CAMPBELL

The Body Shop has appointed Reflex following a pitch to overhaul its site. The pitch included AKQA and Lateral. The new site, www.bodyshop.com, is expected to launch in March 1999.

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/PROCTER & GAMBLE - P&G looks beyond banner ads to boost its web presence. The company is emerging as something of a leader as advertising on the net matures. By Alasdair Reid

27 Nov 1998 | by ALASDAIR REID

Procter s most effective web advertising to date is a campaign for the Scope mouthwash brand. Designed to complement the get kissably close television advertising in the US, the web campaign features a send-a-kiss pop-up box which allows people to send an e-mail kiss to their loved ones.

Stop Press

19 Nov 1998 | by IAN DARBY

Guardian Royal Exchange has appointed Simon Rhodes to the newly created role of UK marketing director for both its insurance brands and those of PPP Healthcare, which the company acquired earlier this year. Rhodes will report to Peter Owen, who has also been promoted to the new role of group executive...

Leo Burnett unit wins P&G US interactive work

16 Nov 1998

- Procter & Gamble has named Giant Step, the digital marketing unit of Leo Burnett, to the task of creating a new corporate website.

Leo Burnett unit wins P&G US interactive work

16 Nov 1998

- Procter & Gamble has named Giant Step, the digital marketing unit of Leo Burnett, to the task of creating a new corporate website.

BiB brand opens with ad signings

12 Nov 1998 | by BINNUR BEYAZTAS

British Interactive Broadcasting (BiB), the UK s first interactive television service which rebranded as Open this week, has signed up Ford, Unilever and Coca-Cola as its first interactive advertisers.

NEW MEDIA: Body Shop eyes web for revival

12 Nov 1998 | by BINNUR BEYAZTAS

The Body Shop is relaunching its web site early next year to make it more interactive and more closely integrated with other marketing initiatives.

P&G web launch to target teens

29 Oct 1998 | by DANNY ROGERS

Procter & Gamble is to develop a series of web sites targeting particular groups of consumers, from teenagers to pensioners, in what will be seen as the first example of its stated intention to shift marketing spend from mass media.

NEW MEDIA: Specsavers style tips

01 Oct 1998

Specsavers Opticians has launched a UK web site providing style and health tips for people who wear glasses or contact lenses. Users can also use the site (www.specsavers.com) to find their nearest store.

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