Femfresh and Oreo's lessons in social-media crisis management
11 Jul 2012 | by Gordon MacMillan
The contrasting fortunes of the two brands embroiled in recent social-media controversies provide a textbook example for marketers.
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Forget a social strategy - it's what a brand has to say that really matters
07 Dec 2012 | by Gordon MacMillan
If 2012 has been about shaping and developing a social-media strategy, then 2013 will be about throwing that out of the window and starting again.
Editor's Comment: Face it - size still matters on Facebook
29 Mar 2012 | by Noelle McElhatton
Just when we thought the 'size matters' debate surrounding brands' social-media fanbases was dead and buried with a stake through its heart, the argument has resurfaced.
Does funding innovation come before protecting marketing jobs? The Marketing Society Forum
01 Mar 2012
Procter & Gamble has announced plans to shed staff while increasing its focus on digital ads.
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
08 Jul 2011 | by Simon Clift
The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.
Editor's comment: Agencies succeed against the odds
08 Dec 2009
Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement that accompanies this issue, you can read why every winner, and the runners-up, were so commended.
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