Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
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Kantar releases grocery data app
10 Aug 2010 | by Jacob Mathias
Consumer data provider Kantar Worldpanel has released its first iPhone app, which provides the most recent grocery-share figures.
The Work
08 Feb 2010
From brief to browser, how are Nike, Marmite, Lexus, Swiftcover.com and Drench getting their message heard?
PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?
Digital & Direct brief: Marc Jacobs launches email campaign
04 Feb 2009
Marc Jacobs, the high-end fashion brand, has launched an email campaign promoting its Daisy perfume for Valentine's Day. The email clicks through to a VIP Area where members can access product information and enter a competition to win a Marc Jacobs bag.
French footballer Franck Ribery stars with Pink Panther in Nike viral
03 Dec 2008 | by Joe Thomas
LONDON - Nike has launched a new viral campaign which teams up with the Pink Panther and French football star Franck Ribery.
Elizabeth Arden gives away gifts on online advent calendar
01 Dec 2008 | by Fiona Ramsay
LONDON - Elizabeth Arden is sponsoring the online advent calendar on IPC Southbank's website womanandhome.
Fruit drink SUSO backs social network for creative projects
27 Nov 2008 | by Joe Thomas
LONDON - SUSO has launched an online social network called the SUSO Project which aims to establish a creative network.
Plum offers complete baby food range online
26 Nov 2008 | by Gemma Charles
LONDON - Plum, the premium organic baby food, is selling its entire range online for the first time, in response to consumer demand.
Heinz parts company with babyfood marketing director
25 Nov 2008 | by Gemma Charles
LONDON - Heinz has parted company with its infant feeding marketing director Louise Pike.
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