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Old Spice targets Twitter generation

The Cannes Film Grand Prix-winning Old Spice campaign has evolved into targeting Twitter users, including Starbucks and GQ, with 117 publicly available video messages.

Unilever appoints LMFM to digital role

LONDON - Unilever has added Lean Mean Fighting Machine to its roster, after appointing the agency to handle the digital communications account for its Sunsilk brand.

GSK hires Rapp for global NiQuitin CQ and Alli accounts

LONDON - GlaxoSmithKline, the healthcare giant, has handed Rapp the global direct marketing and digital accounts for its NiQuitin CQ and Alli brands after a pitch against LBi, Razorfish and EHS Brann.

GSK kicks off digital review for NiQuitin

LONDON - NiQuitin, the GlaxoSmithKline-owned nicotine patch brand, is looking for a digital agency.

Mr T heads to the UK in Snickers teaser ad

LONDON - Mr T is making a return to TV screens in a third outing for Snickers, but this time he's headed to the UK.

The Week: DM Reviews - TMW wins digital Lynx task

Tullo Marshall Warren has picked up a digital marketing brief for Unilever's Lynx brand. The agency was awarded the business after a pitch against undisclosed agencies, and will be responsible for creating a new brand website, as well as handling eCRM activity. TMW has a number of Unilever brands on...

The Work: New Campaigns - UK

ORANGE - ORANGE WEDNESDAYS CREDITS Project: Orange Wednesdays Clients: Justin Billingsley, brand marketing director; Spencer McHugh, head of advertising and design, Orange Brief: Get people excited about and using Orange Wednesdays again by reminding people that films are better with friends Creative...

The Week: DM Reviews - TMW wins digital Lynx task

Tullo Marshall Warren has picked up a digital marketing brief for Unilever's Lynx brand. The agency was awarded the business after a pitch against undisclosed agencies, and will be responsible for creating a new brand website, as well as handling eCRM activity. TMW has a number of Unilever brands on...

The Work: New Campaigns - UK

ORANGE - ORANGE WEDNESDAYS CREDITS Project: Orange Wednesdays Clients: Justin Billingsley, brand marketing director; Spencer McHugh, head of advertising and design, Orange Brief: Get people excited about and using Orange Wednesdays again by reminding people that films are better with friends Creative...

The Work: Private view

CREATIVE - Leon Jaume, executive creative director, WCRS

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