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Holocaust charity launches hard hitting viral campaign

LONDON - The Holocaust Memorial Day Trust is to launch a series of viral films featuring animated enactments of real-life incidents of hatred from 1930s Nazi Germany to the racist murder of Stephen Lawrence.

Hugo Drayton stands down as Phorm chief executive

LONDON - The exodus of senior executives from controversial behavioural targeting technology firm Phorm is continuing as Hugo Drayton stands down as UK chief executive.

Marketingmagazine.co.uk relaunches with new content and information services

LONDON - Marketing magazine has relaunched its website at www.marketingmagazine.co.uk to offer marketing professionals essential information and services in an accessible online format.

Duncan Bird and James Cooper step down at Another Anomaly

NEW YORK - Another Anomaly's Duncan Bird and James Cooper, the creative director, are leaving the agency, with the latter rumoured to be setting up a New York office for UK digital agency Dare.

Digitas lays off 2% of its US workforce

NEW YORK - Publicis Groupe's digital unit, Digitas, is laying off 2% of its 2,100 US employees in a restructuring effort. Employees were informed of the decision on Wednesday.

Geronimo appoints Ismail to boost digital team

LONDON - Geronimo has appointed Sam Ismail as digital strategist to strengthen the integrated agency's digital offering.

Bigmouthmedia appoints Stelter as head of client strategy

LONDON - Digital marketing agency Bigmouthmedia has appointed Phil Stelter to the new position of head of client strategy.

DM industry invited to define role in digital age

LONDON - Direct marketing agency Entire has set up a website called 'What is DM?', which invites the direct marketing industry to discuss and develop a definition of what it does.

Bussey joins Clash-Media as non-executive director

LONDON - Clash Media, the lead generation company, has appointed former Figleaves.com senior vice-president Edward Bussey as a non-executive director to the company's advisory board.

National Express develops reward programme

LONDON - National Express East Coast has appointed Yorkshire-based agency Chocolate Communications to launch a new loyalty scheme for frequent travellers.

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