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Sony UK hires WebtraffIQ to improve customer loyalty

LONDON - WebtraffIQ has been appointed by Sony UK to manage website measurement and analysis as part of an effort to increase customer loyalty.

AOL launches website to drive UK advertising sales

LONDON - AOL UK, the internet arm of Time Warner, has launched a website as part of its campaign to promote the virtues of advertising online.

Echo's Murray to head ValueClick e-mail division

LONDON - Marketing services company ValueClick has established an e-mail marketing arm and hired Echo Direct sales director Regan Murray as the division's sales manager.

Times Online broadens appeal with business relaunch

LONDON - The Times Online is relaunching its business channel to provide information by industry sector and broaden its appeal to the business audience.

Haymarket profits up 22% as overseas business grows

LONDON - Haymarket Group, publisher of Campaign, Marketing and Brand Republic, reported a rise of 22% in pre-tax profits to £24.9m last year.

Major Players gets the Tonic treatment for website

LONDON - Design industry recruitment consultancy Major Players has overhauled its website to reflect the creativity of its talent base, the evolution of its brand and the breadth of its offering.

Brand Republic shortlisted in online publishing awards

LONDON - Brand Republic has been shortlisted twice for the Association of Online Publishers 2003 awards.

NowWashYourHands to help people assess IT skills

LONDON - NowWashYourHands, the digital design agency, has been hired to build an online passport to help employees self-assess their IT skills.

Monster.co.uk hires AOL's Walma for UK marketing role

LONDON - Monster has hired Kim Walma from AOL UK as the first head of marketing for the jobs website in the UK.

Credit Suisse Asset Management hires Rufus Leonard

LONDON - Credit Suisse Asset Management has hired digital agency Rufus Leonard to review its online brand on a global basis, after a five-way pitch.

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