WPP invests $5m in Facebook marketing platform Buddy Media
29 Oct 2010 | by Ben Bold
WPP Digital is investing $5m (£3.14m) into Buddy Media, a Facebook management system used by some of the world's leading brands.
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Weight Watchers has topped the first branded app chart of the new year as people endeavour to shed the Christmas pounds.
WPP Digital is investing $5m (£3.14m) into Buddy Media, a Facebook management system used by some of the world's leading brands.
Albion has created an integrated pan-European campaign to launch Epson's new range of inkjet printers, which are aimed at small businesses.
The most creative and engaging ads on YouTube and on TV will be rewarded with the launch of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.
Search agency Tamar has made a number of appointments to strengthen its search and commercial teams, including the hiring of Colin Smith as associate director.
Clash-Media, the lead-generation company, closed its UK trading operation today (23 June), with nine redundancies.
Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company PitchEngine, have developed what they claim is the first platform to integrate social media and search engine optimization.
We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors
Pest control company Rentokil is launching a website and Twitter hashtag that allows people to monitor and report the summer's wasp hot spots.
With the right database tools, brands can use social media to identify consumers' interests, and help tailor and track their campaigns, writes Steve Plimsoll of Acxiom.