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Andrew Walmsley on Digital: The future is cheap

27 Jul 2011 | by Andew Walmsley

Four trends are changing the business world forever by making start-ups inexpensive and easy.

Think BR: Does the LinkedIn model have legs?

24 May 2011 | by Bob Willott

Behind the brouhaha surrounding the public issue of shares in LinkedIn there are some simple financial facts that need to be kept in mind, writes Bob Willott.

Opinion: Online public opinion is the key to a successful social media strategy

20 Feb 2009 | by Graham Lee

To be successful in this market, online agencies must be looking at all other avenues of the "buzz generation" like organic word-of-mouth campaigns, supporting audio and video content, social networking platforms, more traditional support and that darling of social media, Twitter -- however, we must...

Opinion: Time to move on from acquisition to marketing programmes

29 Jan 2009 | by Matt O Brien

During the last six years, online marketers have had considerable success with acquisition programmes -- growing their sales volumes from the rich pickings afforded by the burgeoning online channel.

Opinion: How to generate traffic to your website

12 Jan 2009 | by Eaon Pritchard

Conventional marketing usually involves investing a lot of time, effort and money trying to interrupt people who are busy doing something else and probably don't care about your products or services -- and it's usually through advertising.

Opinion: Tight budgets must equal tighter brand/client relationships

01 Oct 2008 | by Angus Crowther

There has been a huge amount of discussion on the rise of digital in the direct marketing industry in recent times. However, troubles in the city and economic uncertainty have brought this debate to a head, writes Angus Crowther.

Opinion: Refining digital strategy - getting more 'bang for your buck'

30 Sep 2008 | by Ben Langdon

The last Bellwether report proved uncomfortable reading for many, not least because of the meagre growth demonstrated by digital, writes Ben Langdon.

Opinion: How to optimise your site and get a slice of the search engine pie

19 Sep 2008 | by Tom Griffiths

The most important aspect of a website's design when it comes to search engine optimisation has to be crawlability - it's a made-up word, but it's fundamental to your online success that Google can 'crawl' or access all your website's content, writes Tom Griffiths.

Opinion: WPP's new digital production model is concerning

19 Sep 2008 | by Matthew O'Riordan

The recent news about WPP setting up an operation to distribute digital production work across the group's business causes me a number of concerns, writes Matthew O'Riordan.

Opinion: An introduction to running an online ad campaign

11 Sep 2008 | by Mike James

Chancellor Alistair Darling recently predicted that the UK will likely face the worst economic conditions in 60 years. Yet despite a looming recession and slowdown in the economy, most media experts expect online advertising to continue to grow - albeit at a slower rate than in 2007, writes Mike James.

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