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Online offers direct marketers more than just a low-cost route to the market place, it can also pinpoint the best targets using behavioural data, writes Ben Langdon, chief executive of Digital Marketing Group.
The unprecedented expansion of the outdoor sector in recent years has seen an influx of new suppliers and innovative approaches to brand messaging and out-of-home communications, writes Brian Boakes, director of strategic marketing at EnQii.
Christmas is just around the corner and many ISPs are ramping up their anti-spam programmes to make sure that consumers inboxes are filled with only the messages they want to receive this festive season, writes Simone Barratt, managing director of eDialog.
When Microsoft launched Vista at the start of the year the company simultaneously released the latest version of its Office suite, which includes Microsoft Outlook 2007, a program that will an impact on email design, writes Simone Barratt, managing director of e-Dialog.
Originally published in 'Business Superbrands 2002'. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.
While the advertising industry feels the current downturn is something it can pull through without too much damage, in the second part of Brand Republic's advertising health check, industry analysts are not so optimismtic.
As the UK advertising industry moves deeper into the second half of the year and the economic downturn continues, Brand Republic takes the industry's pulse. In this first part of our analysis, Brand Republic finds cautious optimism among many senior agency executives.
