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Microsoft tells brands: 'Stop bad mobile experiences'

16 May 2013 | by Matthew Chapman

Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.

Tesco triumphant in top five 'socially devoted' brands poll

16 May 2013 | by Gemma Charles

Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

16 May 2013 | by Louise Ridley

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon

16 May 2013 | by Matt Dyke, founder & strategy partner, AnalogFolk

Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.

Topshop to host 'secret pop-up gigs' for Kate Bosworth collection

16 May 2013 | by Matthew Chapman

Topshop will put on "secret pop-up gigs" around the world this summer to push its music-festival inspired fashion range designed by Hollywood star Kate Bosworth.

Tweets drive buyers to car showrooms, study reveals

15 May 2013 | by Staff

The more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.

BlackBerry targets brands with launch of BBM on iOS and Android

14 May 2013 | by Matthew Chapman

BlackBerry plans to launch its BlackBerry Messenger (BBM) instant messenger service for free on the iOS and Android platforms this summer.

Microsoft and Facebook plan education before monetisation

14 May 2013 | by Matthew Chapman

Microsoft believes Facebook users need to be educated on the "richness and robustness" of the social network's search engine before it can be effectively monetised.

Twitter teams up with ESPN and Fox

14 May 2013 | by Gordon MacMillan

Twitter continues to get closer to television and sport with an expansion of its relationship with ESPN.

Proximity's Justin Vir joins Havas Worldwide London

14 May 2013 | by Jeremy Lee

Havas Worldwide London has hired Proximity's Justin Vir as head of digital.

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