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Arif Durrani: Google needs to change its approach to HMRC

Google is in trouble with HM Revenue and Customs and it could get ugly unless the internet giant starts to change the conversation.

Has Abercrombie & Fitch's CEO really made a 'Big, Fat, marketing mistake'?

Abercrombie & Fitch's CEO, Mike Jeffries, is currently under fire about his comments on excluding people who don't fit with the brand.

Brands need to be more original on Instagram

Celebrities are increasingly using Instagram to endorse products, but the problem is they are doing it so badly, writes Richard Alford, managing director at M&C Saatchi.

Google Glass or iWatch? There's only one way to find out...

In a meeting with our digital heads last week, speculation was rife on this issue. It boils down, I think, to functionality, although fashion clearly has a role in establishing who wins this next zeitgeist battle.

Arif Durrani: Facebook's UK advisory board creates a stir

Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.

The modern digital shop faces an existential crisis

The term "digital" worries me. This is not because I'm a luddite (indeed, I still bear the scars of a stint as the managing editor of a dotcom start-up). No, it's because I'm not sure what the word really means any more.

Forget SXSW, it's time brands looked elsewhere for exciting new things

I have always enjoyed reading and listening to the chatter about SXSW from a distance.

Brands must do more to recognise the pitfalls of anti-social media

Jessica Laney was 16 years old when she hanged herself in December.

Learning code: Time for us all to recognise the creative value of those 0s and 1s

A biography of Beatrix Potter published last century may not sound like it should warrant a mention in a column about technology.

Why the stripped-down simplicity of Vine presents a big opportunity

Someone far wiser than me pointed out not so long ago that the evolution of any (consumer-facing) technology drives single-mindedly toward simplicity of use.

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