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The hip hop star Jay-Z features in a new integrated campaign for Duracell, created by the New York-based agency Woods Witt Dealy & Sons, to promote the Duracell Powermat 24-Hour Power System, a portable device that allows users to charge their smartphones while on the move.
Dave Gorman, the comedian, broadcaster and author of 'Googlewhack Adventure', will be the special guest at the IAB's annual Engage conference, to be held at The Barbican on 25 October.
When it comes to mobile, one size certainly does not fit all, writes Sarah Cantillion, client services director, Movement.
Google has rolled out an Olympics hub on its social networking service Google+, which houses interactive content, updates and reviews of the London 2012 Games.
Terrence Higgins Trust has released a promotional film to drive home the message that people should always use a condom.
The QR code has been a useful tool, but often poorly implemented and frustrating for users. Where is its more intuitive and compelling successor?
Channel 4's Paralympics spot and David Beckham's surprise appearance in an adidas photo booth have both debuted in this week's viral chart.
Canon is the most prominent, with Nikon in second place.
Social logins can be used in conjunction with SEO and onsite optimisation technologies to transform customer engagement, writes Richard Parboo, head of media and publishing UK and Europe, Janrain.
Tablet owners value and expect interactivity in tablet ads and the majority believe the format can offer something different to other forms of advertising, according to new research by the Internet Advertising Bureau (IAB).
