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Media Agenda: Be Viacom's Dave Sibley discusses building brands

29 Feb 2012 | by Mark Banham

Dave Sibley, Be Viacom's executive vice-president and managing director, talks about finding solutions for brands, the international media market and building a second screen environment.

The Guardian 'The Three Little Pigs' by BBH

29 Feb 2012

The Guardian has launched a brand campaign to showcase its open journalism and multiplatform credentials.

Cobra 'Cobra train' by BMB

29 Feb 2012

Cobra has launched an ad campaign by Beattie McGuinness Bungay.

Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines

29 Feb 2012 | by Sarah Shearman

Dove, Burberry and Manchester United Football Club are among the first UK brands to launch timelines on Facebook, as the company reveals major updates to the site.

Historic Twitter data opens to brands

29 Feb 2012 | by Ed Owen

A Twitter data mining tool, Historics, is now able to examine tweets and trends from the social network that are up to two-years old.

European regulators urge Google to delay privacy policy over legal doubts

29 Feb 2012 | by Sarah Shearman

Google's latest privacy policy has come under fire from European data regulators, who claim their initial analysis shows the policy does not comply with their regulations and have reiterated calls for Google to delay its introduction.

Thomas Cook streamlines affiliate marketing

29 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Thomas Cook is streamlining its affiliate marketing partnerships across its European markets to deliver better targeted advertising and messaging to consumers online.

Tesco launches virtual 3D fitting room

29 Feb 2012 | by Ed Owen

Tesco is trialling a virtual 3D fitting room for its F&F clothing brand that can pick perfectly proportioned garments from a couple of photos.

Mass Effect 3 'fight for everything' by DraftFCB San Francisco

29 Feb 2012

To promote the launch of the Mass Effect 3 game, Electronic Arts has rolled out an international TV and online campaign, created by DraftFCB in San Francisco.

Mr Kipling 'grandma's tin' by 101

29 Feb 2012

Premier Foods has released its new Mr Kipling TV ad this week as part of a campaign to reposition the brand. It is the first work by 101 for Mr Kipling since the start-up picked up the business last year.

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