Connected Campaign of the Month: Audi
22 Nov 2012
The car-maker used simple drawings to highlight the A3's clean lines and attract friends of its fans
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Brand, creative and media stars meet to debate the Tablet Media opportunity at Newsworks Summit
23 Nov 2012 | by Staff
Senior figures from the marketing, creative and media sectors came together to debate the future of Tablets this morning at a packed venue in London's V&A museum for Newsworks' first Tablet Media event, which was hosted with Campaign.
Play like an entrepreneur
29 Oct 2012 | by Elle Graham-Dixon, Elvis
Gamification now requires agencies to think like businesses bringing a new product to market
Mind games
29 Oct 2012 | by Alaistair Cole, Essence
By gathering data from psychologically informed game design, brands and marketers can better connect with the intrinsic desires of players
Gamification: where's the fun in that?
29 Oct 2012 | by Adam Graham, Weapon 7
When considering a gamification strategy, forget points, badges, leaderboards and prizes - and focus on enjoyment
A new buzz for a timeless principle
29 Oct 2012 | by Jon Davie, Zone
The idea of using gaming mechanics in marketing is not new, but any use of gamification must be appropriate to both the brand and the audience
Connected Campaign of the Month: Boots No7
25 Oct 2012
The brand ran engaging content from make-up experts to attract women looking for a makeover
Connected Campaign of the Month - Pimm's
20 Sep 2012
The Jubilee and a sporting summer provided the perfect context for the brand's social media push.
How can travel brands react to events such as ash clouds that affect marketing?
22 Aug 2012 | by Robin Frewer, director of travel and finance sector, Google UK
The rise of digital media has increased the pace and the complexity of modern marketing, but also made it more flexible.
Connected Campaign of the Month: Lloyds TSB
17 Aug 2012
Banking brands are in need of a few 'likes'. So what better way to get some than by tapping into the Games?
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