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Marketers at risk of turning consumers into brand blockers

24 Dec 2012 | by Kieran Kilmartin

New research looks at whether marketers are spending wisely on social media, writes Kieran Kilmartin, marketing director EMEA & India, Pitney Bowes Software.

Awesome Apple? Or is the bubble about to burst?

21 Dec 2012 | by Mark Simon

Over half of UK iPad owners are disgruntled with the timing of the new iPad 4 launch, writes Mark Simon, managing director, Global Technology Practice, Toluna.

Help bargain hunters buy genuine brands

20 Dec 2012 | by Charlie Abrahams

Around one in five US and European bargain hunters land on sites selling counterfeit goods, writes Charlie Abrahams, vice president, EMEA, MarkMonitor.

The new power of television

17 Dec 2012 | by Sarah Ivey

Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning, worldwide, Initiative.

App prices - a few pennies more wouldn't hurt

03 Dec 2012 | by Annette Ehrhardt

With the app market continuing to boom heading into 2013 it's high time to focus on the users, writes Annette Ehrhardt, senior director, Simon-Kucher & Partners.

The new rules of engagement

28 Nov 2012 | by Paul Alfieri

Mobile, social and the cloud have created a massive disruption in the way brands and consumers interact, writes Paul Alfieri, vice president of marketing, Turn.

Driving to the digital future

23 Nov 2012 | by David Stradling and Ines Nadal

The internet has changed the way we search for information when looking to buy a new car, write David Stradling, head of automotive, and Ines Nadal, head of trends & futures, Ipsos Mori.

Viewable impressions send engagement and relevance soaring

19 Nov 2012 | by Michael Froggatt

New data shows that the display advertising industry is moving towards viewable impressions, writes Michael Froggatt, principal research analyst, MediaMind.

The stellar performance of online video

10 Oct 2012 | by MediaMind

While video may take more investment for the initial creative, research from MediaMind shows that the benefits are clear.

Facebook's emerging future

03 Oct 2012 | by Tom Smith

In just over two years Facebook is expected to have two billion users. Tom Smith, founder of GlobalWebIndex, explores the implications of seven waves of trend data.

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