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Campaign Viral Chart: Kobe and Messi go head to head

Kobe Bryant and Lionel Messi put their talents to the test when they vie for a fan's attention in a campaign for Turkish Airlines, which leads this week's run down of the most-shared ads.

Top 10 online ads

1. Red Bull, supersonic freefall from 128k mission highlights Red Bull took the unconventional route to online branded content this year through sponsoring Felix Baumgartner to perform a skydive in space. The record-breaking adventure was shared 425,147 times in its first week and broke YouTube...

Digital Agency of the Year: Work Club

Reinventing the T-shirt and reading the minds of football fans pointed to a maturing, confident agency going beyond the usual digital parameters

Publicis and IBM ecommerce tie-up praised by Forrester

Publicis Groupe's new partnership with IBM to drive integrated content and ecommerce will create "a very powerful offer" for chief marketing officers, according to an industry observer.

Lenovo hires We Are Social for global social media account

Lenovo, the Chinese technology manufacturer, has appointed We Are Social as its first global social media agency of record.

Campaign Viral Chart: Microsoft IE fights back

Microsoft's Internet Explorer's fight back against "IE haters" is the fourth most shared ad this week, securing just under 79,000 shares in the past seven days.

The 10 most popular ads among YouTube UK users in 2012

Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.

Is Facebook eroding trust?

Should the company take privacy issues more seriously, Alasdair Reid asks

Double Standards- Can brand advertising work effectively online?

Advertising online often focuses on ads related to performance. Can brand campaigns perform just as well on the web and, if so, what are the best formats, we ask the experts

Things We Like

Esquire working with Woodford Reserve We love hearing about a clever strategy for getting the most out of quality magazine editorial for advertisers. UM London has come up with an inspired partnership for Woodford Reserve, which subtly weaves itself into an editorial roll-fold on the search for the...

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