14 Dec 2012
| by Ben Hall
Kobe Bryant and Lionel Messi put their talents to the test when they vie for a fan's attention in a campaign for Turkish Airlines, which leads this week's run down of the most-shared ads.
13 Dec 2012
1. Red Bull, supersonic freefall from 128k mission highlights
Red Bull took the unconventional route to online branded content this year through sponsoring Felix Baumgartner to perform a skydive in space. The record-breaking adventure was shared 425,147 times in its first week and broke YouTube...
13 Dec 2012
Reinventing the T-shirt and reading the minds of football fans pointed to a maturing, confident agency going beyond the usual digital parameters
Publicis Groupe's new partnership with IBM to drive integrated content and ecommerce will create "a very powerful offer" for chief marketing officers, according to an industry observer.
Lenovo, the Chinese technology manufacturer, has appointed We Are Social as its first global social media agency of record.
07 Dec 2012
| by Ben Hall
Microsoft's Internet Explorer's fight back against "IE haters" is the fourth most shared ad this week, securing just under 79,000 shares in the past seven days.
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
06 Dec 2012
Should the company take privacy issues more seriously, Alasdair Reid asks
06 Dec 2012
Advertising online often focuses on ads related to performance. Can brand campaigns perform just as well on the web and, if so, what are the best formats, we ask the experts
06 Dec 2012
Esquire working with Woodford Reserve
We love hearing about a clever strategy for getting the most out of quality magazine editorial for advertisers. UM London has come up with an inspired partnership for Woodford Reserve, which subtly weaves itself into an editorial roll-fold on the search for the...