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Top 10 online ads

1. Red Bull, supersonic freefall from 128k mission highlights Red Bull took the unconventional route to online branded content this year through sponsoring Felix Baumgartner to perform a skydive in space. The record-breaking adventure was shared 425,147 times in its first week and broke YouTube...

Digital Agency of the Year: Work Club

Reinventing the T-shirt and reading the minds of football fans pointed to a maturing, confident agency going beyond the usual digital parameters

Durex "#1share1condom" by Havas Worldwide

Durex has launched a global social media campaign, by Havas Worldwide, that will commit the brand to donate one condom for every social media interaction with the initiative in the run-up to World Aids Day on 1 December. Durex aims to donate 2.5 million condoms to charities that can make a difference...

Google "digital creativity guidebook" by Adam & Eve/DDB

Google has launched a "digital creativity guidebook" that is designed to show the industry the different ways in which people are using its suite of products, and how marketing professionals can use them creatively. Adam Eve/DDB developed the digital pop-up book, which can be found at www.creativesandbox.com,...

Barclaycard "Toys Unleashed game" by Dare

Following the release of its TV ad last week, Barclaycard has launched an augmented-reality game created by Dare. The app uses skin-tracking technology that means its characters are only activated in someone s hand or anywhere that is "skin"-coloured. Players can use their smartphones to play with...

Ballantine's "Loud Blue" by Work Club

Work Club has created a platform for Ballantine s that lets people enhance their Instagram photos by adding bespoke music. The Loud Blue platform, the next phase in the Scotch whisky brand s "leave an impression" campaign, uses an algorithm that analyses photo data and creates music that represents...

British Airways 'short haul' by BBH

British Airways has launched a TV ad as part of its "short haul" campaign by Bartle Bogle Hegarty.

Nando's 'find yourself' by Wieden & Kennedy

Nando's has launched "find yourself", an integrated campaign that aims to match people with their peri-peri spice.

Gu 'Chocolate Cookbook' by Publicis Chemistry

Publicis Chemistry has created a digital campaign to support the launch of a chocolate cookbook by the dessert company Gu.

Home Office 'PCC elections' by RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y&R has created its first campaign for police and crime commissioners.

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