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Virgin Media launches multimedia campaign for TiVo

Virgin Media has launched its first advertising campaign for TiVo, a multimillion-pound push that starts today (30 June) with three 10-second TV spots, accompanied by print ads.

Google and Heineken sign digital ad agreement

Google has signed a ground-breaking deal with Heineken to collaborate on digital advertising initiatives, a move that bypasses the traditional agency route.

Samsung hits iPad users with 'world's first' interactive 3D ad

Samsung claims it is launching the first-ever interactive 3D ad for the iPad, to promote the technological capabilities of its Galaxy SII smartphone to UK consumers.

Marie Claire publisher in email marketing 'revolution'

IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year.

Lucy Pinder stars in new Lynx digital games

Unilever has launched two new interactive games for its Lynx brand, featuring glamour model Lucy Pinder.

Barclays spoofs history of money for mobile payment push

Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing the history of money.

The Big Tablet Debate: Related news stories

Related news stories from across the Brand Republic network.

Radisson Edwardian launches location-based deal

Radisson Edwardian, the hotel group, has partnered with Foursquare and Facebook to launch a digital programme for consumers to extend their check-out time through a location-based digital scheme.

Google unveils Mobilize for SMEs to explore m-commerce

Google has launched a free mobile tool called Mobilize that allows small and media sized enterprises (SMEs) to create high-quality mobile sites or landing pages within minutes, without any coding experience.

Digital learns to play a new role: Roundtable discussion

Clients want social currency that people can use, enjoy, play with and share wherever they spend their digital lives. Stuart Derrick reports on the new challenges.

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