Google and Heineken sign digital ad agreement
30 Jun 2011 | by Ben Bold
Google has signed a ground-breaking deal with Heineken to collaborate on digital advertising initiatives, a move that bypasses the traditional agency route.
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Virgin Media has launched its first advertising campaign for TiVo, a multimillion-pound push that starts today (30 June) with three 10-second TV spots, accompanied by print ads.
Google has signed a ground-breaking deal with Heineken to collaborate on digital advertising initiatives, a move that bypasses the traditional agency route.
Samsung claims it is launching the first-ever interactive 3D ad for the iPad, to promote the technological capabilities of its Galaxy SII smartphone to UK consumers.
IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year.
Unilever has launched two new interactive games for its Lynx brand, featuring glamour model Lucy Pinder.
Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing the history of money.
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