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Think BR: 2012 will be a creative year for online video

29 Dec 2011 | by Dara Nasr

Last year was a great 12 months for online video and 2012 looks like being even better, writes Dara Nasr, industry head of display for YouTube UK.

Sir Stuart Rose: I'm going mobile

23 Dec 2011 | by Andrew McCormick

Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he is banking on mobile.

Masterclass: Branded content

23 Dec 2011 | by Trevor Clawson

If marketers put enough thought and creativity into it, branded content is a highly effective driver of sales for companies that know their market, says Trevor Clawson.

Think BR: A shopper's paradise

23 Dec 2011 | by Tim Watson and Richard Matthews

Modern retailers need to get to grips with data to respond to the current and future needs of their customers, write Tim Watson, strategy director at Ogilvy Action, and Richard Matthews, head of customer insight at Logica.

Christmas shoppers drawn to 'theatre' of high street, claims report

22 Dec 2011 | by Nicola Clark

Despite the continued rise of ecommerce, a large number of British consumers are braving the traffic, crowds and cold to shop on the high street.

Think BR: Planning your campaign with social media

22 Dec 2011 | by Caroline O'Donoghue and Andrew Blakeley

It has never been easier to find out how people talk about brands, write Caroline O'Donoghue, account manager at Brandwatch and Andrew Blakeley, social strategist at DDB.

LoveFilm shores up defence against Netflix with Sony content deal

21 Dec 2011 | by Sarah Shearman

LoveFilm has struck a content deal with Sony Pictures Television, as it bolsters its defence against rival Netflix, which plans to launch in the UK next year.

Seven best practices for building a smart ad

21 Dec 2011 | by Ariel Geifman

The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.

Social video explodes as brands 'become friends' with consumers

20 Dec 2011 | by Gemma Charles

Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.

Levy's Weborama launches JV with Hi-Media

20 Dec 2011 | by Staff

The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.

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