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AOL Europe has bought the branded online video distribution network Goviral for $96.7m (£60.9m) in a bid to improve the measurable solutions it offers to publishers and advertisers.
A week after the sexism row that cost Sky Sports pundit Andy Gray and presenter Richard Keys their jobs, Paddy Power has sponsored a game on the Mousebreaker website, inviting players to "slap" them.
The U.S. version of the smash-hit U.K. teen drama "Skins" on MTV launched a new web film, promoting the show's launch.
The UK version of Facebook Deals launches today (31 January), offering Facebook users who "check in" using the Facebook Places feature on their mobile app, access to special offers and other deals.
Older people aren't just going online to check their bank accounts; they're also getting social and playing games, writes Richard Morris, deputy managing director at Carat.
Eristoff, the vodka brand, has created a free iPhone app using Facebook Places, which helps users stay in touch with their friends at Snowbombing, the week-long music and winter sports festival in Austria.
Eurostar, the high-speed rail service, has launched a social media campaign called "What's your lamest excuse?", to highlight the speed with which passengers can reach European destinations.
Agent Provocateur has launched its debut iPhone app, created by digital agency Grape, which invites consumers to assist alluring models to remove clothing to reveal the brand's sexy lingerie.
McCann Erickson enter the league after being handed the accounts for Saga and Independent i.
Christmas and an early sales season helped drive shoppers online in December, with cards business American Greetings and the Royal Mail two of the biggest risers, according to UKOM/Nielsen data.
