23 Dec 2011
| by Andrew McCormick
Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he is banking on mobile.
23 Dec 2011
| by Tim Watson and Richard Matthews
Modern retailers need to get to grips with data to respond to the current and future needs of their customers, write Tim Watson, strategy director at Ogilvy Action, and Richard Matthews, head of customer insight at Logica.
Despite the continued rise of ecommerce, a large number of British consumers are braving the traffic, crowds and cold to shop on the high street.
Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
UK consumers are set to spend £186.4m online on Christmas day this year, 12% more than last year, according to predictions from retail body IMRG.
Hewlett Packard has been reduced to clearing its stock of TouchPads, the tablet it launched to rival the iPad, on eBay at a cut-price rate after it failed to sell.
Office product retailer Staples has appointed Immediate Future to advise on social media strategy for its European operations.
Boots Opticians' Eye Check app has surged to the top of the charts this week, leapfrogging the Coca-Cola Christmas app, which claimed second place.
Cheryl Cole has unveiled her first foray into fashion designing with the launch of a
shoe collection for accessories website Stylistpick.com.