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Think BR: 2012 will be a creative year for online video

29 Dec 2011 | by Dara Nasr

Last year was a great 12 months for online video and 2012 looks like being even better, writes Dara Nasr, industry head of display for YouTube UK.

Masterclass: Branded content

23 Dec 2011 | by Trevor Clawson

If marketers put enough thought and creativity into it, branded content is a highly effective driver of sales for companies that know their market, says Trevor Clawson.

Think BR: Planning your campaign with social media

22 Dec 2011 | by Caroline O'Donoghue and Andrew Blakeley

It has never been easier to find out how people talk about brands, write Caroline O'Donoghue, account manager at Brandwatch and Andrew Blakeley, social strategist at DDB.

LoveFilm shores up defence against Netflix with Sony content deal

21 Dec 2011 | by Sarah Shearman

LoveFilm has struck a content deal with Sony Pictures Television, as it bolsters its defence against rival Netflix, which plans to launch in the UK next year.

Seven best practices for building a smart ad

21 Dec 2011 | by Ariel Geifman

The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.

Levy's Weborama launches JV with Hi-Media

20 Dec 2011 | by Staff

The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.

Netflix and BBC Worldwide strike content deal

20 Dec 2011 | by Sarah Shearman

Netflix has struck a deal with BBC Worldwide to broadcast BBC programmes including 'Doctor Who' and 'Spooks', as the online film service gears up for its much-anticipated launch in the UK and Ireland next year.

Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

20 Dec 2011 | by Rachel Barnes

Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company 'anthem' based on members' stories.

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.

AOL Europe's top marketer departs

19 Dec 2011 | by Sarah Shearman

AOL Europe's vice-president of marketing and communication director Sarah Gavin is leaving the company after six years amid a restructure involving a number of job losses at the company.

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