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Old Spice 'Manta Claus' by Wieden & Kennedy Portland

09 Dec 2011

Wieden & Kennedy Portland has released a Christmas campaign for Old Spice starring Isaiah Mustafa.

Google launches event-focused service Schemer

09 Dec 2011 | by Sara Kimberley

Google has launched an event-focused website called Schemer that encourages users to discover and share information about places and events to go to.

Barclaycard 'win an easier Christmas' by Dare

09 Dec 2011

Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard customers the chance to win a range of prizes through an interactive digital advent ?calendar, which is hosted on its Facebook page.

Tablets creating new relationships with consumers, says IAB

09 Dec 2011 | by Sarah Shearman

Tablets will not replace laptops and desktops, but have carved out their own niche relationship with consumers, according to new research from the Internet Advertising Bureau (IAB).

Heineken USA 'BeerFriender' by Wieden & Kennedy New York

09 Dec 2011

Heineken has released a Christmas campaign with a Facebook app.

Which ads were most shared in 2011?

09 Dec 2011 | by Ben Hall

Volkswagen, T-Mobile, Pepsi and Westfield Stratford City are among the 20 brands whose content was the most shared across the internet this year.

Twitter reveals new look including brand pages

09 Dec 2011 | by Sarah Shearman

Twitter has unveiled a major redesign and has added brand profile pages - initially from a select group of 21 brands including Coca-Cola, Bing, Heineken and Dell - which will roll out to consumers over the next few months.

Technology creates a whole new ball game for sports marketing

09 Dec 2011 | by John Reynolds

New technology is offering an array of opportunities for marketing at sports events.

Innocent to launch 'Healthy New Year' on-pack promotion for smoothies

08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

Innocent is launching an on-pack promotion for its core smoothie brand that will feature retired athlete Kriss Akabusi, who will encourage customers to kick off 2012 with a 'Healthy New Year'.

Heineken apes Diageo and signs major global Facebook ad partnership

08 Dec 2011 | by Gemma Charles

Heineken has signed a global ad partnership with Facebook that will see the two companies collaborate on digital campaigns for Heineken brands around the world.

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