Zynga IPO values company at $7bn
16 Dec 2011 | by Sarah Shearman
Zynga, the online social gaming company behind Facebook games such as FarmVille and Mafia Wars, has been valued at $7bn (£4.5bn), following its initial public offering.
Microsoft Advertising UK has promoted group account director Nik Dewar to role of head of mobile ad sales.
Zynga, the online social gaming company behind Facebook games such as FarmVille and Mafia Wars, has been valued at $7bn (£4.5bn), following its initial public offering.
Coca-Cola's short film about families reuniting in the Philippines is the most shared ad for a second week running, notching up 474,121 shares in the past seven days.
The Huffington Post is set to introduce branded blogs to its UK news and blogs site at the start of next year, offering brands deeper social integration with its readers.
WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting, the Singapore-based digital marketing agency, for an undisclosed sum.
Mobile giant Nokia has scrapped plans to commercially launch a rival to Groupon, called Nokia Perks.
People in the UK use the internet more often and for more reasons than in other major countries, according to a new report which found UK customers are paying less for communications services than many other consumers across the world.
Heineken is ramping up its social media activity for its Bulmers and Jacques fruit cider brands, to capitalise on the conversations taking place around them in the digital space.