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New technology is offering an array of opportunities for marketing at sports events.
With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.
The digital marketing agency's chief executive says it's the mature service mix that makes it stand out, Katherine Levy writes.
AKQA is far from the 'sweat shop' label that it has been given, its founder, Ajaz Khowaj Quoram Ahmed, says.
The company can offer advertisers benefits that surpass its rivals, according to its UK general manager.
How can the ad industry utilise the internet to its best ability if it doesn't understand how it is built? Learning coding is vital, Steve Henry says
Tom Uglow and Steve Vranakis, from the UK Google creative lab, discuss how to market products creatively. Katherine Levy reports.
The social network's VP EMEA knows that winning over advertisers is essential to its commercial future, Katherine Levy writes.
Brands, agencies and partners describe their role in fuelling the world's biggest social network.
Will AMV BBDO's buyout of Weapon7 mean the small digital shop has a big future, Anne Cassidy asks.
