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Sir Stuart Rose: I'm going mobile

23 Dec 2011 | by Andrew McCormick

Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he is banking on mobile.

Masterclass: Branded content

23 Dec 2011 | by Trevor Clawson

If marketers put enough thought and creativity into it, branded content is a highly effective driver of sales for companies that know their market, says Trevor Clawson.

Christmas shoppers drawn to 'theatre' of high street, claims report

22 Dec 2011 | by Nicola Clark

Despite the continued rise of ecommerce, a large number of British consumers are braving the traffic, crowds and cold to shop on the high street.

LoveFilm shores up defence against Netflix with Sony content deal

21 Dec 2011 | by Sarah Shearman

LoveFilm has struck a content deal with Sony Pictures Television, as it bolsters its defence against rival Netflix, which plans to launch in the UK next year.

Social video explodes as brands 'become friends' with consumers

20 Dec 2011 | by Gemma Charles

Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.

Levy's Weborama launches JV with Hi-Media

20 Dec 2011 | by Staff

The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.

Netflix and BBC Worldwide strike content deal

20 Dec 2011 | by Sarah Shearman

Netflix has struck a deal with BBC Worldwide to broadcast BBC programmes including 'Doctor Who' and 'Spooks', as the online film service gears up for its much-anticipated launch in the UK and Ireland next year.

BT stokes 'patent wars' with legal assault on Google

20 Dec 2011 | by Sarah Shearman

BT has entered the "patent wars" fray by launching legal action against Google in the US over copyright infringement, centring on a raft of the internet giant's products, such as its mobile operating system Android.

Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

20 Dec 2011 | by Rachel Barnes

Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company 'anthem' based on members' stories.

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.

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