29 Dec 2011
| by Dara Nasr
Last year was a great 12 months for online video and 2012 looks like being even better, writes Dara Nasr, industry head of display for YouTube UK.
23 Dec 2011
| by Tim Watson and Richard Matthews
Modern retailers need to get to grips with data to respond to the current and future needs of their customers, write Tim Watson, strategy director at Ogilvy Action, and Richard Matthews, head of customer insight at Logica.
22 Dec 2011
| by Caroline O'Donoghue and Andrew Blakeley
It has never been easier to find out how people talk about brands, write Caroline O'Donoghue, account manager at Brandwatch and Andrew Blakeley, social strategist at DDB.
21 Dec 2011
| by Ariel Geifman
The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.
20 Dec 2011
| by Staff
The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.
20 Dec 2011
| by Jane Simmonds
Luxury brands using social media have to walk the tightrope between accessibility and exclusivity, writes Jane Simmonds, managing partner of Conran Design Group.
19 Dec 2011
| by Richard Trinder
In the year ahead collaborating with agency and media partners and bringing online and offline strategies together will deliver more successful marketing campaigns, writes Richard Trinder, industry leader at Google UK.
Office product retailer Staples has appointed Immediate Future to advise on social media strategy for its European operations.
Boots Opticians' Eye Check app has surged to the top of the charts this week, leapfrogging the Coca-Cola Christmas app, which claimed second place.
Buddy Media and comScore have agreed a partnership to help brands and agencies measure and maximise the value of their social marketing programmes.