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Orange 'Samsung Solid Extreme' by Chemistry Communications

Orange is launching a direct marketing campaign around the Samsung Solid Extreme B2100 handset.

Labour social media campaign challenges voters to examine Tory ideas

LONDON - The Labour Party is harnessing social media and online advertising as part of a word-of-mouth campaign asking voters to take a close look at key Conservative Party policies, including the economy, housing and schools.

Viral View: Integrating online video into the marketing mix

Viral View looks at how Lego Cl!ck and Coca-Cola managed to create successful viral campaigns which reflected their wider marketing message.

Nissan launches Lonely Planet tie-in campaign

LONDON - Nissan has launched a below-the-line campaign featuring content from Lonely Planet's city guides to drive awareness of its new Qashqai crossover vehicle.

Digital magazine for snooker and pool enthusiasts prepares launch

LONDON - Snookered, a free monthly digital magazine aimed at all levels of snooker and pool players, is to launch in August.

Extension to ASA remit to include commercial websites is 'imminent'

LONDON - Changes to the remit of the Advertising Standards Authority to include advertising messages on commercial websites are 'imminent', following recommendations published in a Home Office-commissioned report today.

Facebook news feed patent could hit rivals

LONDON - Facebook has been awarded a key patent relating to news feeds that could have serious implications for its social media rivals Google, MySpace and Twitter.

Go-Cat lures owners to website with picture competition

LONDON - Go-Cat is extending its free-running cat advertising campaign by offering prizes to people who upload photos or videos to its website to illustrate why their cat is the most adventurous in the UK.

Game Group to close 43 outlets following poor trading

LONDON - The Game Group, the video games retailer and operator of Game and Gamestation, has announced store and concessions closures across the UK after poor Christmas trading.

Glue London bolsters planning department with senior hires

LONDON - Glue London has appointed Ben Tan, a communications planning director at Rapier, as its new planning director.

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