27 Feb 2010
Orange is launching a direct marketing campaign around the Samsung Solid Extreme B2100 handset.
LONDON - The Labour Party is harnessing social media and online advertising as part of a word-of-mouth campaign asking voters to take a close look at key Conservative Party policies, including the economy, housing and schools.
26 Feb 2010
| by Jimmy Maymann
Viral View looks at how Lego Cl!ck and Coca-Cola managed to create successful viral campaigns which reflected their wider marketing message.
26 Feb 2010
| by Maisie McCabe
LONDON - Nissan has launched a below-the-line campaign featuring content from Lonely Planet's city guides to drive awareness of its new Qashqai crossover vehicle.
LONDON - Snookered, a free monthly digital magazine aimed at all levels of snooker and pool players, is to launch in August.
LONDON - Changes to the remit of the Advertising Standards Authority to include advertising messages on commercial websites are 'imminent', following recommendations published in a Home Office-commissioned report today.
26 Feb 2010
| by Staff
LONDON - Facebook has been awarded a key patent relating to news feeds that could have serious implications for its social media rivals Google, MySpace and Twitter.
LONDON - Go-Cat is extending its free-running cat advertising campaign by offering prizes to people who upload photos or videos to its website to illustrate why their cat is the most adventurous in the UK.
LONDON - The Game Group, the video games retailer and operator of Game and Gamestation, has announced store and concessions closures across the UK after poor Christmas trading.
LONDON - Glue London has appointed Ben Tan, a communications planning director at Rapier, as its new planning director.