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Christmas Day online sales tipped to be a record at £153m

22 Dec 2010 | by Sarah Shearman

Christmas Day, a day traditionally absolved from the excessive seasonal spending, could see consumers parting with up to £153m, according to analysis from the Interactive Media in Retail Group (IMRG).

Greggs launches Christmas song writing competition

21 Dec 2010 | by Sarah Shearman

Greggs, the high street bakery, has launched a Christmas song writing competition in a bid to engage its customers online.

OFT cracks down on 'deceptive' promotional blogging

13 Dec 2010 | by Ed Owen

The Office of Fair Trading has won a pledge from blogging company Handpicked Media, that promotional blogs and tweets should fully disclose comments made in return for payment.

Top 10 marketing moments of 2010

13 Dec 2010 | by Nicola Clark

There is no doubt that many marketers started the year with huge trepidation following the stripping back of their depart­ments in the wake of recession.

Coca-Cola hands Universal McCann EMEA search account

13 Dec 2010 | by Sara Kimberley

Universal McCann has picked up the Coca-Cola paid search account for EMEA.

Online food shoppers shun marketing tactics

10 Dec 2010 | by Ed Owen

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

Stella Artois launches Christmas-themed iAd

07 Dec 2010 | by Sarah Shearman

Stella Artois has launched a Christmas-themed campaign on Apple's mobile advertising platform iAd, building on its 'Ice Lounge' TV ad by Mother.

Heineken to sell branded goods via Facebook shop

07 Dec 2010 | by Andrew McCormick

Heineken is launching a Facebook store selling a range of branded merchandise, as part of a fresh unified global marketing strategy.

Mysupermarket launches wine comparison site

29 Nov 2010 | by Sarah Shearman

Mysupermarket.co.uk, the grocery shopping comparison website, has launched a wine and spirits comparison service.

1 in 5 to shop via mobile this Christmas

29 Nov 2010 | by Ed Owen

Almost 20% of UK consumers will use mobile handsets to make purchases over the Christmas period, research suggests, with retailers becoming increasingly mobile-ready.

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