Harvey Nichols launches satirical online video
15 Dec 2010 | by Sara Kimberley
Harvey Nichols is launching a humorous tongue-in-cheek online video targeting upmarket fashionistas.
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Christmas Day online sales tipped to be a record at £153m
22 Dec 2010 | by Sarah Shearman
Christmas Day, a day traditionally absolved from the excessive seasonal spending, could see consumers parting with up to £153m, according to analysis from the Interactive Media in Retail Group (IMRG).
OFT cracks down on 'deceptive' promotional blogging
13 Dec 2010 | by Ed Owen
The Office of Fair Trading has won a pledge from blogging company Handpicked Media, that promotional blogs and tweets should fully disclose comments made in return for payment.
Online food shoppers shun marketing tactics
10 Dec 2010 | by Ed Owen
Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.
Asics hunts for the face of its women's running range
09 Dec 2010 | by Sarah Shearman
Asics, the athletics brand, is launching a pan-European digital campaign to find the face for its Ayami women's sportswear range.
Grape lands Agent Provocateur digital brief
08 Dec 2010 | by Sara Kimberley
Agent Provocateur, the luxury lingerie brand, has appointed Grape Digital to handle its first social media account.
Stella McCartney targets UK with e-commerce
29 Nov 2010 | by Sarah Shearman
Stella McCartney, the fashion designer, has launched an e-commerce site in the UK for the first time.
Jeweller Boodles bows to online sales trend
29 Nov 2010 | by Ed Owen
Super-premium jewellery brand Boodles will sell its wares online from January, in a departure from its traditional service-led approach.
1 in 5 to shop via mobile this Christmas
29 Nov 2010 | by Ed Owen
Almost 20% of UK consumers will use mobile handsets to make purchases over the Christmas period, research suggests, with retailers becoming increasingly mobile-ready.
Missguided ramps up marketing activity
05 Nov 2010 | by Ed Owen
Online fashion retailer Missguided is to launch its first outdoor campaign next week, promoting a competition for modelling hopefuls to appear in its second campaign in December.
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