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In the second marketer interview brought to Marketing by Yahoo!, IPA president Rory Sutherland talks to LG head of brand Paul Meadows about why digital marketing is set to become the electronics giant's lead medium
In the second live debate organised by News International and Haymarket Brand Media, the panel discussed the impact of the digital world on traditional media and advertisers, and how this burgeoning medium must be embraced.
View comments from delegates as they tweeted live from the event.
Brands including Burger King, Sony Ericsson and Facebook were represented on the debate panel, here are some video highlights of what they took from the debate.
A selection of images from the Big Digital Debate showing panel members and delegates during and after the event.
For the first in a series of marketer interviews brought to readers of Marketing by Yahoo!, D&AD's Simon Sankarayya talks to Diageo CMO Andy Fennell
Brands have so many opportunities to engage with consumers, if they use data and channels wisely.
Marketing magazine interviewed marketing directors in four key sectors - automotive, leisure, food and insurance - to hear how they plan to spend their budgets as the economy improves.
We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors
With the right database tools, brands can use social media to identify consumers' interests, and help tailor and track their campaigns, writes Steve Plimsoll of Acxiom.
