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Following Google's recent algorithm changes to combat retailers looking for negative feedback, brands will have to be more alert than ever to bad reviews, writes Reform's Rosie Sayers.
Google's rejected bid for US-based startup Groupon could signal a sea change in where marketing spend is heading, writes Mark Palmer, founder of Maverick Planet and non-executive director of RMM.
One of the things about working in an agency again is that I'm surrounded by people who read Campaign. And some of them, it seems, read this column.
With location-based services facing a battle for acceptance in Europe, Carsten Lind, EMEA head of insight at MediaCom, explains what it will take to make them go mainstream and why brands should be ready.
The idea that free online content is killing media owners is wrong. It's free data that's their problem.
There's a Clay Shirky saying that I often quote (being a media prognosticator, quoting Shirky is part of my job description).
With their increasing importance and complexity, brands need trusted advisors to capitalise on 'local' sales channels, writes Duncan Ogle-Skan, digital director at EMO.
Channel 4's live quiz show The Million Pound Drop has set a new standard in the merging of TV and online, writes Jimmy Maymann, chairman at Goviral.
Bono, Doherty and how Froggy's ruined career explains why social isn't always the best option, writes Dave Bedwood, creative partner at Lean Mean Fighting Machine.
The tobacco industry has a noticeable online presence, particularly on social networks, but who will police this when the ASA's remit is extended to all online promotional messages next year, asks Marina Palomba, Reed Smith.
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