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Andrew Walmsley on Digital: Currency conversion

31 Mar 2009

Those calling for a currency for online media are overlooking one important point: it's already here.

Fox News launches social networking site

31 Mar 2009 | by Staff

LOS ANGELES - Fox News has launched a social networking site for US conservatives dubbed Fox Nation where viewers can interact with the channel's stars including Bill O'Reilly.

LoveFilm divides acquisition task

31 Mar 2009 | by Joe Thomas

LONDON - LoveFilm, the UK's biggest online DVD and games rental service, has appointed sister digital agencies Quant and Presky Maves to handle its customer acquisition account.

Is there a formula for stimulating emotional responses to brands?

31 Mar 2009 | by Staff

Food group Nestle is following the Japanese philosophy of kansei, in which products are designed to elicit certain emotional responses in consumers. Is such a technique viable in marketing?

EastEnders star encourages fellow cast members to Twitter

31 Mar 2009 | by Jacquie Bowser

LONDON - Twitter fan Adam Woodyatt, the 'EastEnders' star, is encouraging fellow stars on the BBC soap to join the micro-blogging service by naming and shaming them on his Twitter page.

Disney to launch ad-supported YouTube channels

31 Mar 2009 | by Staff

NEW YORK - Walt Disney is to put video clips from its broadcast networks ABC and ESPN on YouTube in an ad-supported, revenue-sharing agreement with Google, which has been seeking premium content to attract advertisers to its video-sharing site.

LG rolls out Europe drive

31 Mar 2009 | by Staff

LONDON - LG Electronics is this week launching a European campaign backing its TVs, home-entertainment systems and Blu-ray players.

AOL targets brand ads for new gaming site

31 Mar 2009 | by Fiona Ramsay

LONDON - AOL UK's publishing arm MediaGlow has launched a new consumer gaming site, positioning it as an editorially-led community for advertisers to reach casual gamers.

iPhone gun application accused of glamorising gun culture

31 Mar 2009 | by Jacquie Bowser

LONDON - The iPhone's latest application, which turns the Apple phone into a mock firearm, has been dubbed "hugely irresponsible" by anti-gun campaigners who claim it glamorises gun culture.

Twitter makes changes to personal profiles

31 Mar 2009 | by Fiona Ramsay

LONDON - Twitter has changed its profile pages to list personal conversation replies as 'mentions'.

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