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Top five consumer trends in 2009

15 Dec 2009 | by Nicola Clark

LONDON - Marketing identifies the five most important consumer trends of 2009.

Brands begin to court Mumsnet.com

01 Dec 2009 | by Alex Brownsell

LONDON - Mumsnet.com may prove just as important to brands as it has been to politicians.

Brands harness the power of online games to engage with consumers

17 Nov 2009 | by David Benady

LONDON - Online games can be a highly cost-effective way to engage with a target market, but brands should be careful to use them appropriately and ensure that they are properly promoted.

Online measurement - milestone or millstone?

20 Oct 2009 | by Fiona Ramsay

LONDON - Will UKOM's Audience Planning System become standard for online advertisers?

What the recession really means for brands

25 Aug 2009 | by Nicola Clark

LONDON - Consumers are not responding to the recession in a uniform manner - research reveals what brands really need to know about the downturn

Marketing's 10 hottest fashion websites

18 Aug 2009 | by Nicola Clark

LONDON - Marketing identifies the websites that marketers should trawl for trends in fashion retailing.

Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information

11 Aug 2009 | by Alan Mitchell

LONDON - As part of a reputation-building programme, drug company Pfizer recently started giving drugs away, free, to US citizens who couldn't afford to buy them. One result: a surge of 46% in the number of calls to its patient assistance hotline.

Comparethemarket.com's success makes rival price-comparison sites re-evaluate their strategies

11 Aug 2009 | by Fiona Ramsay

LONDON - The success of the 'Comparethemeerkat' campaign for Comparethemarket.com has driven strategy reviews at leading price-comparison sites Moneysuper-market.com and Confused.com.

Brand Health Check: MySpace

14 Jul 2009 | by Fiona Ramsay

LONDON - Now lagging behind Facebook and Bebo, MySpace is crying out for a strategy rejig.

Cleaning products 3.0? Reckitt Benckiser makes an online push to connect with young consumers

14 Jul 2009 | by Amy Golding

LONDON - Household products giant Reckitt Benkiser (RB) is using online social media and a massive online campaign to launch its first corporate advertising campaign is a bid to make a name for itself with consumers.

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