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Ofcom to auction off digital spectrum in 2009

13 Dec 2007 | by Darren Davidson

LONDON - Ofcom has announced it will conduct an auction in 2009 for the highly sought-after spectrum made available through the digital TV switchover.

Piczo agrees deal for mobile content distribution

11 Dec 2007 | by Alex Donohue

LONDON - Teen social networking site Piczo has agreed a deal with mobile media company Intercasting Corp to allow users to produce and share personal content by mobile.

LG confirms appointment of MindShare and Publicis Modem

11 Dec 2007 | by Nikki Sandison

LONDON - LG Electronics has confirmed that it has appointed WPP Group's MindShare to handle its $350m (£175m) media planning and buying account, and Publicis Modem to handle its global digital marketing business.

LG Electronics picks Publicis Modem for digital marketing

07 Dec 2007 | by Staff

SEOUL - LG Electronics is expected to select Publicis Modem to handle its global digital marketing business, just seven months after the agency was created from the acquisition of Digitas by Publicis Groupe.

LG in hunt for global digital and media networks

05 Dec 2007 | by Darren Davidson

LONDON - LG Electronics has kicked off a search for its first worldwide media agency network and first global digital marketing partner.

Consumers risk buying outdated handsets for Christmas

04 Dec 2007 | by Alex Donohue

LONDON - People who receive mobile phones for Christmas risk being tied into 18-month contracts for handsets that do not provide them with the latest mobile internet functions, according to mobile internet company Truphone.

Forrester Research report explains blogging benefits for marketers

02 Dec 2007 | by Alex Donohue

Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.

Nokia taps social media

30 Nov 2007 | by Benjamin Li

BEIJING - Nokia has launched a new social networking site, www.cool.nseries.com, touting it as China's first online meeting point for the brand's core twentysomething demographic, who are invited to post, discuss and argue about what's cool or not.

The Work: New Campaigns - UK

30 Nov 2007

SONY VAIO - WEBSITE LIKE NO OTHER CREDITS Project: Website like no other Client: Hugo Feiler, general manager for audio marketing communications, Sony Europe Brief: Drive traffic to portal and encourage participation in script-writing challenge Creative agency: Fallon (in collaboration with Dare)...

Hotline: Google invests in electricity project

30 Nov 2007

Google is investing in a project to develop electricity from renewable energy sources. The company is on the hunt for experts to lead the project with a view to making it cheaper than electricity from coal.

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