Volkswagen unveils Tiguan in digital test drive
13 Dec 2007 | by Nikki Sandison
LONDON - Proximity London has created a digital direct mail pack, featuring a USB stick, to generate pre-launch interest in Volkswagen's compact 4x4 Tiguan.
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Syzygy creates 'own road' drive for Mazda6 launch
19 Dec 2007 | by Nikki Sandison
LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own road', to promote the launch of the Mazda6 across Europe.
Bentley reviews global strategy
04 Dec 2007 | by Claire Billings
LONDON - Bentley is overhauling its global brand strategy in an attempt to strengthen its position in the luxury car market.
Car marques in customer push
27 Nov 2007 | by Ed Kemp
LONDON - Jaguar and Land Rover have hired Palmer Hargreaves Wallis Tomlinson to handle their global customer retention and acquisition marketing briefs.
Jaguar Cars rated top UK online experience
23 Nov 2007 | by Nikki Sandison
LONDON - Jaguar Cars' website has been rated as the top online destination for the consumer goods manufacturing sector according to a survey by interactive agency Blast Radius.
JJ scoops pan-Euro National Car Rental ad account
21 Nov 2007 | by Darren Davidson
LONDON - National Car Rental has appointed integrated agency JJ to its pan-European account, which includes responsibility for the Alamo Rent a Car brand.
Honda portal to offer car clips on web-TV
20 Nov 2007 | by Gareth Jones
LONDON - Honda will this week launch a branded internet TV channel featuring a mix of films, video clips and ads aimed at car enthusiasts.
Publicis Dialog pushes Renault Laguna launch
19 Oct 2007 | by Nikki Sandison
LONDON - Publicis Dialog has created an integrated direct mail and digital campaign for the launch of the Renault Laguna hatchback model, which arrives in the UK next month.
Iris scoops global Shell digital business
18 Oct 2007 | by Staff
LONDON - Shell has appointed Iris to handle its multimillion-pound global digital account, following a pitch against undisclosed agencies.
Dare and i-level part company with the AA
18 Oct 2007 | by Kunal Dutta
LONDON - Dare has resigned the digital ad account for the AA, after the company served notice on its digital media agency, i-level.
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