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Andrew Walmsley on digital: Marketing's new age ushers in geeks

The geek marketer will inherit the Earth - or at least the marketing department.

Raymond Snoddy on media: Let your good reputation precede you

It has never been easy to disappear, as Dr Crippen found out thanks to the electric telegraph. Nowadays you must not pose for a quick snap with a Panama City estate agent if you want to create a new life in the sunshine, far from the reach of the law.

Andrew Walmsley on digital: Gradual gains add weight to mobile

Every second of every day, according to the CIA's World Factbook, 2.4 babies are born. It's a busy old world, you might conclude, and you might leave it at that.

Andrew Walmsley on digital: Digital immigrants lost in translation

At the recent IAB Engage conference, there was a lot of talk about whether digital consumers are different from other consumers.

Andrew Walmsley on digital: Demographics' days are numbered

For more years now than any of us can remember, demographics has been a fundamental building block for marketers and the media folk who serve them.

Editorial: Big bubble, more trouble

Are we heading for the next dotcom crash? Back in the summer of 1999, which now feels a very long time ago, we at Marketing took online companies very seriously.

Andrew Walmsley on digital: Virtual potential loses corporate allure

You don't have to be close to the news to know that the internet is doing pretty well these days.

Opinion: The Marketing Society Forum - How can marketers control their brand in the age of web 2.0?

With the rising tide of consumer interaction on the web, retaining a tight hold over a brand's reputation is becoming ever-more difficult.

Andrew Walmsley on digital: World Internet Day was worth missing

Like me, you probably missed World Internet Day last week.

Andrew Walmsley on digital: Distance no object if brands go global

For some years now, The Guardian's website has attracted more readers in the US than the paper does in the UK.

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