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LONDON – British Airways is looking to use SMS for marketing and customer services in the future and has appointed mobile marketing agency Incentivated to implement the medium.
LONDON – The message about illegal music downloads is still not getting through as 77% of people who regularly download songs have used an illegal site at least once, according to new research.
LONDON - This is the last issue of Digital Bulletin for 2005, with the next bulletin to appear on January 4.
It was the year London took gold, a frog drove adults crazy and Freddie replaced Becks. Here are 2005's most memorable events.
LONDON – It may drive us all round the bend, but Jamster's Crazy Frog ringtone has become the second-most memorable piece of 'sonic-branding' this year, according to a new survey.
LONDON - The controversial suicide bomber viral created by Lee and Dan without the knowledge of Volkswagen has become the most downloaded viral campaign of the year, with over 2.3m downloads.
LONDON – Charity Teenage Cancer Trust has teamed up with CosmoGirl and teen marketing agency Dubit on a nationwide fundraising and awareness initiative directed at schools, which it hopes will raise more than £500,000.
ITV will use Friends Reunited to improve customer relations. At £120m, it's a hefty price to pay, writes Greg Brooks.
Uncut, the music and entertainment magazine, is teaming up with the digital-only rock radio station The Arrow. The IPC Media-owned monthly will publicise shows and guests on The Arrow and in return the station will broadcast trailers and editorial features promoting the magazine.
The digital TV company enteraction tv has appointed Damon Letzer, formerly five's interactive business controller, as its new sales director. Letzer, who repositioned five's digital media business and launched its interactive advertising business, will report to the business development director, James...
