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LONDON - People hacked off with spammers who clog up their inbox with junk email can now get revenge in a new campaign by Lycos, urging the world to 'Make Love, Not Spam'.
LONDON - Honda is seeking to revolutionise customer contact with car showrooms by piloting an interactive ad that enables prospective car buyers to speak directly to dealerships via TV.
LONDON - Carling is pushing its presence in Bristol with a wireless promotion that the lager brand says is the biggest of its kind in the UK to date.
LONDON – Interactive Prospect Targeting has launched EmailTracker, a new service for marketers that allows them to monitor marketing emails sent out by their competitors.
LONDON - BT has made two senior appointments to newly created division BT Entertainment, cementing its plans to distribute on-demand music, gaming, TV and movies via broadband, but remaining short on details of deals.
LONDON - The government's '5 A Day' healthy eating ad push, designed to get people to up their fruit and vegetable intake, has been dubbed a failure after research suggested that people are eating less than they were before.
LONDON – Medical website Doctors.net.uk is expanding its market research offering from next year.
LONDON - Buena Vista is investing more on the promotion of Pixar's new animated film 'The Incredibles' than any other release in the UK to date, including a website that delivers specific content depending on the age of the person looking at it.
LONDON – Apple iTunes is the only online music store refusing to sell Band Aid's 'Do They Know it's Christmas?' because it would mean altering its pricing policy from 79p to £1.49 for the charity single.
LONDON - CNN has launched the first mobile news service to be entirely supported by an advertiser, with money from Xerox effectively allowing it to be offered to consumers free of subscription charges.
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