Hallmark revives mobile strategy with launch of m-cards
09 Dec 2004 | by Staff,
LONDON - Greetings card company Hallmark has resurrected its mobile marketing strategy with the launch of m-cards.
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Media: HomeChoice extends its service into Stevenage
10 Dec 2004
HomeChoice, the broadband and digital TV entertainment service owned by VideoNetworks, is extending its service into Stevenage. This has extended its reach by 33,000 homes.
The World: Atlanta - CNN launches client-funded mobile news service
03 Dec 2004
CNN has teamed up with Xerox to launch a free mobile-phone news service.
PlayStation aims at adults with online television channel
02 Dec 2004 | by Staff,
LONDON - Sony PlayStation is targeting adults with an online TV channel to promote its PS2 console.
CNN offers free mobile news service funded by Xerox
26 Nov 2004 | by Daniel Farey-Jones,
LONDON - CNN has launched the first mobile news service to be entirely supported by an advertiser, with money from Xerox effectively allowing it to be offered to consumers free of subscription charges.
BT plots £100m consolidation across agency roster
25 Nov 2004 | by Glen Mutel,
LONDON - BT is preparing to ditch its existing agency roster model and will invite holding companies to submit joint tenders for its £100m-plus combined creative, direct marketing and media accounts.
Retail News brief: MoCo creates transactional website for distributors
24 Nov 2004
Mobile phone retailers including O2 will be able to track phone supplies online over their busiest trading period this Christmas, following the creation of the first transactional website for distributors by MoCo. The site was designed by Fox Kalomaski.
Opinion: Marketing Society - Mobile is coming of age
24 Nov 2004 | by Pamir Gelenbe, co-founder of Flytxt and a member of The Marketing Society
If you think mobile is synonymous with spam, intrusive communication and promotional gimmicks, think again.
The Work: Private View
19 Nov 2004
CREATIVE - Steve Stretton, creative partner, Archibald Ingall Stretton
Student TV channel SUBtv signs 3 sponsorship deal
17 Nov 2004 | by Staff,
LONDON - SUBtv, the national student union TV channel, has signed a sponsorship deal with mobile network 3.
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